Tiffany & Co has launched a new engagement collection for the first time in ten years.
Titled ‘Tiffany True’, the collection offers a modern take on the classic cut that emphasizes a minimal aesthetic and architectural design. It was designed by Reed Krakoff who became the new chief artistic officer of the jewelry house earlier this year.
The ring has a simple style with a discrete T-design and a diamond for ultimate portability that showcases more of the diamond’s main facet and exposing the stone to more light. Rings can be personalized to one’s liking, from platinum with diamonds to yellow gold with yellow diamonds with prices starting at 6000 euros.
‘Tiffany has symbolized the ultimate in love and commitment since 1886 with the invention of the original Tiffany Setting. Now, the launch of Tiffany True with its unique setting and expert cut, we are introducing a supreme expression of modern love,’ Krakoff said of the collection.
Although a special collection of engagement rings has never been introduced before, Tiffany has been creating engagement rings for a long time starting with its classic engagement ring which was introduced in 1886 and is its best selling product.
The Tiffany True collection will hit stores this fall in North America and worldwide in 2019.