For its Fall/Winter 2018 collection, Supreme took over the cover of the New York Post newspaper.
The popular skateboarding-shop chain and clothing brand collaborated with the American paper for a wrap cover which featured a white background with Supreme’s iconic red box logo in the middle.
‘We love the design kinship of the logos and the affinity of the brands – bold, unexpected, always pushing-the-envelope, and always rooted in New York City. It was one of the coolest and most fun projects ever done by Post Studios, our in-house strategy and creative and agency for brands,’ New York Post Publisher and CEO Jesse Angelo said in a statement.
Supreme’s latest collection features a ‘Dragon Work Jacket’, a Madonna T-shirt and Chameleon mountain bike. The collaboration is not the first of its kind for the streetwear label while it is also likewise for the New York Post who’s Page Six paper partnered with Alexander Wang earlier this year.
Further, the collaboration is not only a symbol of what fashion can be today but also how far co-operations between brands and print publications can go today.